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Ryan Marks

Consumer Goods Professional

ABOUT ME

RYAN MARKS - Consumer Goods Professional

Experienced CPG professional with a background across various sales channels and digital marketing campaigns. I am always pushing myself to grow in order to become a well rounded business professional in an environment that's constantly changing. I've enjoyed creating marketing strategies and executed on campaigns for some of the most well known companies in the world such as Xerox, Walmart, Starbucks, Callaway Golf, and SPG Hotels to name a few. While working in the corporate world, I caught the entrepreneurial bug and co founded two start ups of my own. One focused on my passion for golf, called C2PGolf, a mobile app which connects golfers all over the United States. The other called Candidly Images that allows marketers to license images from Instagram accounts. I continue to work full time at KraftHeinz in the greater New York City area and work on my passion projects when time permits.

SKILLS

MY TOP SKILLS INCLUDE

Business

Strategy

Execution

EXPERIENCE

WORK HISTORY

Head of Retail Foodservice

December 2015

9/14 - 5/15

Digital Account Manager

• Develop annual account plans that meet revenue growth and profit margin targets for assigned clients.
• Manage client related expenses as budgeted while meeting client service level commitments.
• Liaise internally with all internal agency departments (production, ops, media, strategy, etc.) to meet project requirements.
• Provide clients with optimal online digital programs and identify revenue opportunities within the client base.
• Introduce and position DAC’s Digital Products and service offerings and work with the client’s to propose digital opportunities around SEM, SEO, and mobile app development.

Insights Manager

• Worked with a cross-functional team of 10 that developed, executed, and managed Social Media programs across Facebook, LinkedIn, Twitter, and Instagram for key Fortune 500 clients such as Walmart, Macy’s, Target, SunnyD, and Starbucks.
• Worked with the client to understand their business requirements and design reporting and analysis solutions tailored to their needs while maintaining a strong focus on platform analysis, business performance, strategic and financial modeling, and ROI measurement.
• Lead market and client research, both quantitative and qualitative, to support strategic recommendations including target audience segmentation, consumer profiles, story development, and publishing strategies across all social platforms.
• Drove innovation within existing/new clients through ideation and monitoring the success of programs in real-time by providing recommendations and feature enhancements where necessary, which resulted in ROI that could be
measured through the use of merging off-line and on-line data.

4/13 - 6/14

4/11 - 4/13

Account Manager

• Operated with a $2.6 million budget annually and consulted on improving marketing strategies for capturing and analyzing customer response forecasting and reporting for current products in the marketplace
• Managed digital marketing, direct marketing, and database management campaigns for Xerox Corporation, Nationwide, FMC, Quill, and Shred-It nationally as well as internationally
• Oversaw a cross functional team of 12 that that consisted of application developers, database developers, programmers, SQL developers, marketing analysts, and account executives
• Managed business to business multi-channel product, acquisition, loyalty and retention marketing campaigns through digital, direct mail, OBTM and e-mail as well as the lead generation monitoring of all campaigns
• Assisted with SIGMA’s Social Media strategy as well as the content development
• Developed database and marketing communication operations requirements with brand teams and operational partners
• Implemented a quarterly marketing campaign that generated $4.1 million in ROI for Xerox through retention and new business development

Sales Representative

• Managed more than 95 national chain accounts that included Wegmans, Walmart & Wilson Farms
• Drove revenue and market share growth by creating optimal positioning, messaging, and marketing plans for monthly company promotions
• Increased overall territory sales by 8 percent and market share by 4 percent
• Implemented frequent promotional events on account sites to increase brand awareness & sales
• Responsible for developing new business through several distribution channels including independent retailers and focusing on reaching new marketing segments
• Created and evaluated analysis reports to assess profit margins and new business opportunities
• Assisted accounts with pricing strategies and marketing initiatives to meet target consumers needs, expectations and increase overall profits

6/03 - 12/08

Years Business Development

Years Managment

Years Entrepreneurship

EDUCATION

Bachelor's Degree

University at Buffalo

2007

Concentration in Marketing & B2B Sales

Master's of Business Administration

Rochester Institute of Technology

2011

Concentration in Marketing

FOUNDED START UPS

C2PGolf
Candidly Images
Candidly Images Video